Top three Facebook prospecting tips

Top three Facebook prospecting tips

Top three Facebook prospecting tips. Many times we are in a business that in order to be successful, recruiting a team is key. At the other end of the spectrum a business also thrives on sales and customers. No matter what the reason, it is an essential skill to be able to recruit and sell online.

The internet, social media is a platform where billions of people hang out every day. There are 2.07 billion active users on Facebook. (Statista) Twitter has 330 million active monthly users. (Statista). Youtube has 1 billion active users every month. (Huffington Post). This does not include Instagram, snapchat and pinterest. You can see that developing the skill to prospect online can be a valuable asset to your business.

This post will focus on Facebook prospecting. There are three tips that if you follow them, you can improve the number of people you expose your opportunity and product to daily. As you follow these steps daily you will improve every day and your results will reflect your improvement.

The first tip: Find personalities that are prominent in the niche that you are promoting. These people will have Facebook fanpages. On their fanpages they will have posts. My niche is online marketing. A prominent online marketer is Ray Higdon. To follow the example, if you are also a marketer, you would go to Ray Higdon’s fanpage. Find a post that has good engagement. What this means is there are a large number of people commenting on the post.

Top three Facebook prospecting tips

The people that have commented are all interested in online marketing. If they were not interested in online marketing, they would not be on Ray Higdon’s page, Viola, these are the people that you want to prospect. This does not mean that you private message them your opportunity or product sales video. It also does not mean that you comment in the post about your product or opportunity. What it does mean is that you strike up a conversation with someone who commented on the post.

This could include agreeing with their comment or replying in a way that sparks a conversation about their comment and then about them. However, prior to striking up the conversation, you go to their profile and check them out to determine if they might be a good fit for your business or someone that might be in need of your product.  At the least you want to know is this the type of person you might want to be friends with.

Top three Facebook prospecting tips

As you begin to strike up a conversation the person will become interested in what you do for a living. If you learn to steer the conversation properly, you can get to this subject quickly. You should also send that person a friend request. Look at their page. Are there pictures that you can talk about with them to keep the conversation going? Again, the object is to eventually get to what they do for a living and what you do for a living. This will give you the chance to discuss your opportunity or product.

Top three Facebook prospecting tips

The second prospecting tip is to look for Facebook groups that are related to your opportunity or product. Facebook is chock full of groups. Search the group by topic. If its a health and wellness opportunity or product that you have, find groups that revolve around the health and wellness niche. When you identify the groups you can rest assured that the people in the groups are there because they are interested in the topic that the group is about. Many of these groups do not allow you to post your opportunity or products in the group. You just follow the same routine of scanning the profiles of people in the group to determine who is a good fit for your opportunity or product.

Similarly, your next action will be just like discussed in the previous section. Strike up that relationship building conversation, send a friend request and wait for the right time to discuss your opportunity or product.

Top three Facebook prospecting tips

Finally, there are ads that you can see regularly in your news feed.  these posts have the label “sponsored.” People comment on these ads. If the ad involves an interest similar to your product or opportunity you can likewise prospect the people who have commented in the same way.

In conclusion, prospecting  online is just a way to build a relationship with a person with the object being that they will come to know, like and trust you. When you employ the proper prospecting technique you can speed this process along.  I am sure you are familiar with the term that people purchase from who they know, like and trust.

If you want to know more about online prospecting, register for this free prospecting training. Register here.

Also, read this previous post and find out how you can use Facebook messenger to prospect.

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